01
Business Identity & Accuracy
Accuracy and consistency of core public business information.
Local Business Visibility Management
See how visible your business really is.
GIRI Local evaluates how your business is discovered, represented, understood, trusted, selected and contacted across local search, Google, AI-powered search, online reviews, your website and customer contact channels.
64Inspection Points
8Visibility Dimensions
$395One-Time Inspection
EvidenceDocumented Findings
The Visibility Condition
Being online does not mean being visible.
Effective local visibility depends on whether customers can discover the business, understand what it offers, trust what they find, select it and successfully make contact.
01DiscoverCan customers find you?
02UnderstandIs the business represented clearly?
03TrustDo public signals support confidence?
04SelectCan customers distinguish the business?
05ContactCan they complete the path to action?
GLVS™
Eight dimensions of local business visibility.
A structured view of the conditions that shape discovery, representation, trust, selection and contact.
02
Google Business Profile
Customer-facing profile information, categories, services and pathways.
03
Local Search Visibility
Defined observations across branded, category and service search conditions.
04
Services & Positioning
How clearly actual services, markets and positioning are represented.
05
Reputation & Trust
Observable review, reputation and credibility conditions.
06
Digital Conversion Path
How easily a customer can move from discovery toward meaningful contact.
07
AI & Search Representation
Selected factual representation in modern search and AI-enabled systems.
08
Competitive Visibility
Contextual comparison with relevant competitors.
Professional Assessment
Professional Visibility Inspection
$395
64 standardized inspection points across eight GLVS™ dimensions with PASS/FAIL findings, evidence, identified deficiencies, priorities and corrective recommendations.
Get the $395 InspectionDocumented conditionUnderstand what is observable before deciding what to change.
Evidence-based findingsFindings are separated from implementation.
Defined next stepsReceive priorities, recommendations and a repair/verification pathway.
No obligationThe $395 fee is not credited toward later work and does not obligate corrective services.
Choose the Right Starting Point
Inspect what exists. Launch what does not.
Professional Visibility Inspection
Evaluate an existing visibility condition across the eight GLVS™ dimensions.
Get the $395 InspectionVisibility Launch™
Establish the visibility foundation before avoidable inconsistencies become established.
Explore Visibility Launch™Professional Lifecycle
Assess → Correct → Build → Verify → Manage
01AssessUnderstand the condition.
02CorrectAddress documented deficiencies.
03BuildEstablish missing infrastructure.
04VerifyConfirm defined corrective actions.
05ManageMaintain visibility over time.
Visibility Repair
Correct documented visibility deficiencies.
Explore →Customer Recovery
Strengthen the path from discovery to meaningful contact.
Explore →Visibility Management
Maintain visibility after the baseline is established.
Explore →Subscription Management
Organize visibility-related subscriptions, vendors and renewals.
Explore →Research & Measurement
LBVR studies visibility. LBVM manages visibility.
GIRI Local connects professional practice to a broader research architecture. Independent research and measurement are developed through GIRI Institute.
Explore Research →Operating Principles
Evidence Before Action. Observable conditions come first.
Assessment Before Implementation. Findings do not obligate repair.
Verification. Defined corrective work is checked where appropriate.
Responsible Claims. No guaranteed rankings, leads or revenue.
Research Independence. Commercial relationships do not determine research findings.
Industry Visibility
HVAC is the first complete vertical.
Industry context matters. GIRI Local is building the first full commercial and research pathway around HVAC visibility.
Education & Training
Professional education in Local Business Visibility Management.
Institutional
Strengthen visibility across the businesses you serve.
Education, assessment and technical-assistance programs for public agencies, business organizations, veteran programs and multi-location organizations.
Knowledge & Resources
Build understanding before making decisions.
Insights & Articles
Substantive analysis of local visibility conditions and practice.
Explore →Local Visibility Bulletin
Free weekly intelligence on visibility, search, AI and research.
Explore →Professional Toolkits
Structured operating resources, beginning with HVAC.
Explore →Books & Publications
Professional works supporting the LBVM discipline.
Explore →Understand First. Decide Second.
Know the condition before deciding what to change.
The $395 Professional Visibility Inspection is a one-time diagnostic. No subscription and no obligation to purchase corrective work.